Home appliance trade-in sales exceeded 200 billionGuangming. com. The sales of household appliances in China exceeded 200 billion yuan. December 7, 2024.Among these brands, the sales revenue in the third quarter of this year was lower than that in the second quarter, except for a slight increase in Haier.
From the scope, in 2024, the old-for-new household appliances policy identified eight categories of household appliances, including refrigerators, washing machines, televisions, air conditioners, computers, water heaters, household cookers and range hoods.In terms of participating brands, a number of brands participated in this activity. For example, JD.COM joined hands with several brands to invest 3 billion yuan to increase the trade-in service of home appliances. According to the search list, Haier, Hisense, Gree and Midea have the best sales of air-conditioning products. The common feature of these products is that the price is relatively low, basically around 2000 yuan.From the time point of view, in 2024, the activities of home appliance trade-in started slightly differently in different regions, but the new round of home appliance trade-in officially started in August and lasted until the end of the year.
Midea and Hisense are both big players in HVAC business, with the proportion reaching 46%; Haier is the refrigerator, accounting for 30%; Gree is the air conditioner, accounting for 77%.Among these brands, the sales revenue in the third quarter of this year was lower than that in the second quarter, except for a slight increase in Haier.References:
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13
Strategy guide 12-13